Stunning new `After Steve` book promises unseen look inside Apple
(iMore iPhone)

`How Apple Became a Trillion-Dollar Company and Lost Its Soul` What you need to know A brand new book about Tim Cook and Apple debuts today. `After Steve` is a book by Tripp Mickle. It promises to reveal `How Apple Became a Trillion-Dollar Company and Lost Its Soul` with incredible new insight and great stories. A brand new book debuting today promises readers a fresh inside look at one of the world`s most secretive companies, and sets out to tell the story of `How Apple Became a Trillion-Dollar Company and Lost Its Soul.` Authored by the Wall Street Journal`s Tripp Mickle, the new book is a 500-page look at the relationship between Jony Ive and Tim Cook as they tried to steer the company through the days and months after the passing of Steve Jobs. From the publisher: Steve Jobs called Jony Ive his `spiritual partner at Apple.` The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs`s spirit, the man who designed t...